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Selected Work
A curated selection of projects that reflect my approach to content strategy, communication, and brand development. Each project highlights different challenges, contexts, and strategic decisions behind the work.
SayHi School — Brand Strategy & Communication Planning
Brand and communication project developed for SayHi School, focusing on strategic positioning, brand clarity, and consistent messaging.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
Ilha Pura — Brand Launch Campaign
Months after acquiring Ilha Pura, a planned neighborhood in Barra da Tijuca, West Zone of Rio de Janeiro, which was home to the athletes during the 2016 Games and is located next to Cidade do Rock, BTG Pactual launches an advertising film introducing Elos Ilha Pura, the only ready-to-move-in launch.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
Pacto Preto — Career Acceleration & Diversity Program
The Pacto Preto program was created as a career acceleration initiative for Black professionals, with the goal of increasing representation in leadership positions and fostering a more diverse and inclusive corporate environment.
The project combines racial literacy workshops, skills development, and structured learning experiences designed to empower participants, strengthen professional growth, and challenge systemic barriers within organizations.
By integrating education, dialogue, and strategic development, Pacto Preto positions diversity and inclusion as essential drivers of long-term organizational transformation.
The project combines racial literacy workshops, skills development, and structured learning experiences designed to empower participants, strengthen professional growth, and challenge systemic barriers within organizations.
By integrating education, dialogue, and strategic development, Pacto Preto positions diversity and inclusion as essential drivers of long-term organizational transformation.
Ação da Cidadania — 15 por 15 | Integrated Campaign
15 por 15 is a national solidarity campaign created by Ação da Cidadania, with a creative concept developed by Artplan, aimed at mobilizing society to fight hunger and social inequality.
My role was to develop the content strategy, create the posting calendar aligned with the campaign strategy, and oversee the shooting process, including image selection. I also contributed to the writing of social content, ensuring that each piece authentically conveyed the campaign’s message and highlighted the different forms of solidarity and care.
My role was to develop the content strategy, create the posting calendar aligned with the campaign strategy, and oversee the shooting process, including image selection. I also contributed to the writing of social content, ensuring that each piece authentically conveyed the campaign’s message and highlighted the different forms of solidarity and care.
PerMÃEbucanas — Integrated Campaign & Content Strategy
My role involved developing the content strategy, structuring the posting calendar aligned with the campaign’s strategic direction, and overseeing the shooting process, including image selection.
The work focused on ensuring that each piece of content reflected the campaign concept, highlighting different forms of motherhood and the expressions of affection present in each narrative.
I was also responsible for writing part of the social content, ensuring the messages conveyed the campaign’s essence in an authentic, engaging, and consistent way across channels.
The work focused on ensuring that each piece of content reflected the campaign concept, highlighting different forms of motherhood and the expressions of affection present in each narrative.
I was also responsible for writing part of the social content, ensuring the messages conveyed the campaign’s essence in an authentic, engaging, and consistent way across channels.
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