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Ilha Pura — Brand Launch Campaign

Type

Integrated launch campaign developed to introduce Elos Ilha Pura, a ready-to-move-in residential development located in Barra da Tijuca, on the former Olympic Village site. The project included a TV commercial and digital audiovisual assets, positioning the development through its connection to iconic moments in sports and music, and highlighting premium finishes and high appreciation potential.

Date

2024-2025

Localization

Rio de Janeiro, Brazil

Role

Content Strategist & Creative Support

Client

Ilha Pura / BTG Pactual

Link

Watch here

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