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Portfolio
Welcome to my portfolio! Make yourself at home (just don’t mind the creativity mess lying around). Feel free to explore and see what my ideas can do! 😄
SayHi School — Brand Strategy & Communication Planning
Brand and communication project developed for SayHi School, focusing on strategic positioning, brand clarity, and consistent messaging.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
Agada Digital — Content Strategy & Brand Positioning
The project at Agada Digital focused on the strategic repositioning of the brand’s content to build a more assertive, consistent, and impactful communication.
My role involved developing the content strategy, structuring the editorial plan aligned with the broader marketing strategy, and overseeing the creative process — from planning to image selection.
I was also responsible for writing and curating social media content, ensuring that each piece accurately translated the brand’s positioning and strengthened its connection with the target audience through clear, relevant, and cohesive messaging.
My role involved developing the content strategy, structuring the editorial plan aligned with the broader marketing strategy, and overseeing the creative process — from planning to image selection.
I was also responsible for writing and curating social media content, ensuring that each piece accurately translated the brand’s positioning and strengthened its connection with the target audience through clear, relevant, and cohesive messaging.
Pacto Preto — Career Acceleration & Diversity Program
The Pacto Preto program was created as a career acceleration initiative for Black professionals, with the goal of increasing representation in leadership positions and fostering a more diverse and inclusive corporate environment.
The project combines racial literacy workshops, skills development, and structured learning experiences designed to empower participants, strengthen professional growth, and challenge systemic barriers within organizations.
By integrating education, dialogue, and strategic development, Pacto Preto positions diversity and inclusion as essential drivers of long-term organizational transformation.
The project combines racial literacy workshops, skills development, and structured learning experiences designed to empower participants, strengthen professional growth, and challenge systemic barriers within organizations.
By integrating education, dialogue, and strategic development, Pacto Preto positions diversity and inclusion as essential drivers of long-term organizational transformation.
Ilha Pura — Brand Launch Campaign
Months after acquiring Ilha Pura, a planned neighborhood in Barra da Tijuca, West Zone of Rio de Janeiro, which was home to the athletes during the 2016 Games and is located next to Cidade do Rock, BTG Pactual launches an advertising film introducing Elos Ilha Pura, the only ready-to-move-in launch.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
PerMÃEbucanas — Integrated Campaign & Content Strategy
My role involved developing the content strategy, structuring the posting calendar aligned with the campaign’s strategic direction, and overseeing the shooting process, including image selection.
The work focused on ensuring that each piece of content reflected the campaign concept, highlighting different forms of motherhood and the expressions of affection present in each narrative.
I was also responsible for writing part of the social content, ensuring the messages conveyed the campaign’s essence in an authentic, engaging, and consistent way across channels.
The work focused on ensuring that each piece of content reflected the campaign concept, highlighting different forms of motherhood and the expressions of affection present in each narrative.
I was also responsible for writing part of the social content, ensuring the messages conveyed the campaign’s essence in an authentic, engaging, and consistent way across channels.
Supermercados Mundial — Social & Influencer Campaign
The Carrinhos Alegóricos Mundial campaign was developed for Brazil’s most iconic carnival season, translating the festive spirit into a social-first and influencer-led strategy.
As Content Coordinator, I was responsible for leading the brand’s social content and influencer management. My role included curating and writing influencer briefings, developing and approving scripts, overseeing content approvals, and managing deliveries to ensure alignment with the campaign concept and the brand’s identity.
The campaign featured Milton Cunha and a network of influencers, all aligned under a cohesive narrative that connected carnival culture, entertainment, and brand presence, reinforcing Supermercados Mundial’s relevance during one of the most important cultural moments in Brazil.
As Content Coordinator, I was responsible for leading the brand’s social content and influencer management. My role included curating and writing influencer briefings, developing and approving scripts, overseeing content approvals, and managing deliveries to ensure alignment with the campaign concept and the brand’s identity.
The campaign featured Milton Cunha and a network of influencers, all aligned under a cohesive narrative that connected carnival culture, entertainment, and brand presence, reinforcing Supermercados Mundial’s relevance during one of the most important cultural moments in Brazil.
Ação da Cidadania — 15 por 15 | Integrated Campaign
15 por 15 is a national solidarity campaign created by Ação da Cidadania, with a creative concept developed by Artplan, aimed at mobilizing society to fight hunger and social inequality.
My role was to develop the content strategy, create the posting calendar aligned with the campaign strategy, and oversee the shooting process, including image selection. I also contributed to the writing of social content, ensuring that each piece authentically conveyed the campaign’s message and highlighted the different forms of solidarity and care.
My role was to develop the content strategy, create the posting calendar aligned with the campaign strategy, and oversee the shooting process, including image selection. I also contributed to the writing of social content, ensuring that each piece authentically conveyed the campaign’s message and highlighted the different forms of solidarity and care.
Social Galderma
The strategic project involved content creation, the development of media plans (focusing on the content aspect), and the creation of concepts over the months. The content team was responsible for creating the #EuFaço concept, which became a major success for the brand. Additionally, the team was in charge of influencer curation, briefing, and approval of deliverables, always aligning the messages with the brand's objectives. The project also included the development of special initiatives, such as activations at the Baile da Vogue and Sephora, further strengthening the brand’s presence and engagement with the audience.
Espaçolaser — Influencer-Led Campaign & Social Strategy
The Bugados campaign for Espaçolaser was developed as a multi-layered strategy combining influencer marketing, social media, and performance-driven content across Brazil and Latin America.
I led the content strategy and social execution of the partnership between Jade Picon and Espaçolaser during her participation in Big Brother Brasil (BBB). The strategy was designed around real-time engagement milestones, with content that directly referenced the influencer and unlocked exclusive discount codes as audience growth and interaction goals were reached.
In just two weeks, the campaign generated a 300% increase in website leads, driven exclusively by Jade’s coupon. Due to the outstanding performance and brand affinity built during the campaign, Jade Picon became Espaçolaser’s official brand ambassador after the reality show.
Beyond the campaign itself, I was also responsible for social media strategy and influencer relations at a national and LATAM level, coordinating content and partnerships across all Espaçolaser franchises in Brazil.
I led the content strategy and social execution of the partnership between Jade Picon and Espaçolaser during her participation in Big Brother Brasil (BBB). The strategy was designed around real-time engagement milestones, with content that directly referenced the influencer and unlocked exclusive discount codes as audience growth and interaction goals were reached.
In just two weeks, the campaign generated a 300% increase in website leads, driven exclusively by Jade’s coupon. Due to the outstanding performance and brand affinity built during the campaign, Jade Picon became Espaçolaser’s official brand ambassador after the reality show.
Beyond the campaign itself, I was also responsible for social media strategy and influencer relations at a national and LATAM level, coordinating content and partnerships across all Espaçolaser franchises in Brazil.
Espaçolaser — Influencer Onboarding & Ambassador Strategy
This project marked the strategic onboarding of Jade Picon as a key influencer for Espaçolaser during her participation in Big Brother Brasil (BBB).
I was responsible for the content strategy of the partnership, developing a performance-driven approach based on real-time audience growth and engagement milestones. Content explicitly referenced the influencer and unlocked exclusive discount codes as specific goals were reached, creating urgency, participation, and measurable impact.
In just two weeks, the strategy resulted in a 300% increase in website leads, driven exclusively by Jade’s coupon. The strength of the results and brand affinity built throughout the activation led to Jade Picon becoming Espaçolaser’s official brand ambassador after the reality show.
I was responsible for the content strategy of the partnership, developing a performance-driven approach based on real-time audience growth and engagement milestones. Content explicitly referenced the influencer and unlocked exclusive discount codes as specific goals were reached, creating urgency, participation, and measurable impact.
In just two weeks, the strategy resulted in a 300% increase in website leads, driven exclusively by Jade’s coupon. The strength of the results and brand affinity built throughout the activation led to Jade Picon becoming Espaçolaser’s official brand ambassador after the reality show.
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